Multiform Concrete Construction – PPC Success Story

Multiform is an established concreting company that in the past was very reliant on traditional printed media for their new business enquiries. They also previously had a simple one page website and advertised this website on Google which saw leads trickling in.

The Process

  • Searchlight Online Marketing recommended they invest in a new website to more accurately describe their services, their target market and the benefits of employing them.
  • The new website was designed by a 3rd party and as a result some optimisation work was required to make the website search engine friendly and incorporate highly searched for keywords into the front and back end of the website.
  • A Google Adwords campaign was then created with 9 different ad groups advertising Multiforms full range of concreting services

The Result

High quality commercial concreting jobs started coming through almost immediately with Multiform getting thousands of new and highly qualified visitors to their new website every month. This not only helped pull Multiform out of a slow period for work, due to Google’s overwhelming and instant success they decided that they could pull over $50,000 worth of print ads right back to the bare minimum and concentrate their advertising spend on the medium that’s delivering them the most sales – Google.

Bottom Line Result – Multiform now gets on average:

  • 1050 new website visitors per month from Google advertising
  • At least 1 enquiry per day for their concreting services
  • Converts 10 enquiries per month into new business sales
  • Average sale value is $10,000

A Word From The Owner, Paddy

“We were trialling Adwords with another company using a 1 page website but after speaking with John and seeing how much more business we could get we decided to get ourselves a new website. John helped us with all of the content and made sure everything was in place then put us up on Google for our complete range of concreting services. The phone calls from Google started coming in after only a few days and so did the sales! We dont advertise anywhere else now as Google gives us the best results by far. John is always helpful and explains how everything works in ways that we understand. We are now doing SEO with Searchlight and looking forward to getting a bunch of new leads and sales in the near future.

Give him a tingle if you are keen to get lots of fresh leads from the internet!”

Leave a Comment