Pay Per Click Advertising – Drive Immediate Traffic, Leads & Sales

If you would like to generate immediate exposure and revenue from search engines such as Google there is no better solution than a search engine advertising campaign.

What is Pay Per Click Advertising?

Consumers of all demographics use search engines to find and connect with businesses online. A Pay Per Click (PPC) campaign allows you to place multiple ads that feature prominently on the first page results, often at the top of Google’s paid search results. Ads are triggered when a keyword search is conducted that’s relevant to your business. Ads are set up thematically to your keyword phrases so they speak directly to a potential customers needs and drive qualified visitors to your website.

Google currently holds the lions share of the search engine market in Australia. In most cases your full advertising budget will be invested into a Google AdWords Campaign however we can also create PPC Campaigns on Bing Ads if opportunites in your industry exist.

Want Immediate 1st Page Rankings For Key Phrases That Are Highly Relevant?

Pay Per Click advertising is one of the most cost effective and immediate ways to get your business to the top of page on Google and other search engines. This drives highly qualified leads through to your website at the precise time they are looking to do business with you. And the best part? You only pay when a prospect clicks on your ad and is delivered directly to your website. Its a proven winner if you are seeking new business sales.

The Searchlight Online Difference

  • We are a niche online marketing company with Google Certified Partner status – we have the expertise without the price tag
  • No lock-in contract campaigns with low management fees
  • We take the time to get to know you, your business, your customers and what you are trying to achieve then create a campaign to meet these needs and goals
  • We ensure your website has compelling content and is search engine friendly before commencing your PPC campaign
  • We create highly targeted campaigns, carefully selecting keywords that have the highest propensity to turn into a sale
  • We employ the latest strategies to reduce your average cost per click, increasing the amount of quality traffic and sales conversions
  • Keywords are tightly matched to specific ads that speak directly to the need of the potential customer

Reporting

What can reports allow us to see?

One of the best features of running a Pay Per Click (PPC) campaign is the ability to track performance, measurability and return on investment. Google Adwords & Google Analytics reporting provides us with comprehensive and detailed reporting data that allows us to:

  • See which keywords actually lead to a sale
  • Remove non-performing keywords
  • Monitor increase in new website visitors
  • Track performance of individual adverts
  • See how visitors behave and interact with your website right down to how much time they spend on a page
  • See what time of the day there is most activity on your site
  • And much more…

What does this reporting data mean and how can we most effectively use it?

Searchlight uses these reports to constantly optimise and improve your advertising campaigns and website.

You use reports to monitor campaign performance and traffic.

But thats not all we can use reporting for……..

Together we can use reports to more than simply show you that your campaign is working. Comprehensive reporting data can give you valuable insights into customer behaviour – from what keyword combinations they are to get to your website to what they actually think of your marketing message. These insights can give you valuable intelligence that can be applied to other marketing and sales areas across your business.