Search Engine Optimisation – SEO

What Is Search Engine Optimisation?

Search engine optimisation (SEO) is the process of improving the visibility of your website in the organic (or natural) search engine results for important keyword phrases that are relevant to your business offering. SEO involves a combination of on-page (your website) and off-page (other websites) work to get your desired keyword phrases ranking on the 1st page of Google and other search engines.

SEO in 2016

SEO is not an overnight process. Major search engines such as Google have complex algorithms that factor in large volumes of criteria when deciding on how and where to rank your website in their search engine results. These algorithms are constantly being tweaked and updated. What was considered good practice last year can be considered bad practice this year so it’s important that your SEO company stays up-to-date in order to deliver you the best results. Competition for particular keyword phrases is also a major determining factor in projected time frames for 1st page results.

Beware of some SEO offerings that seem like a “great price” or a “once off payment” as you are highly likely to be paying for very basic SEO on your website. While this will improve the way search engines view your website, you will not attain 1st page rankings or increase organic web traffic.

SEO Rewards

Successful SEO is a high revenue driver and one of the most cost effective marketing mediums around.  Successful SEO is predominantly defined by attaining 1st page ranking results for multiple keyword phrases that are relevant and important to your business offering. This substantially increases highly qualified organic traffic to your website.

SEO for Small To Medium Business

Our SEO packages have been designed to specifically cater for small to medium business. We believe we have one of the most cost effective and high performance SEO packages on the market. Contact Us to compare!

Searchlight SEO Snapshot

  • Proven Results
  • No Lock-In Contracts
  • Cost Effective High ROI Solutions
  • No Setup Fees

SEO Reporting

Comprehensive reporting data is sent to you every month so you can monitor increase in traffic and return on investment. These reports show you:

  • Increases in search engine rankings for each individual keyword
  • Increase in website traffic as a result of SEO
  • New inbound links that are pointing to your website
  • Online directories that your business can be found on
  • Article submission and promotion to various article submission websites

Enquire About Search Engine Optimisation