Testimonial – Artrageous Parties and Events [SEO & PPC]

What I really liked about Searchlight Onlines SEO solutions were the guarantees that were offered to get at least 60% of our keywords ranking on the 1st page of Google. Along with the guarantees, the fact that we were never under contract along with a very affordable advertising price made it a hard proposition to say no to. Realistic time frames for 1st page rankings were given and after only 2 months 6 of our 10 keywords were ranking on the 1st page of Google and the enquiries and sales soon followed.

Getting keywords that are important to your business on the 1st page of Google is the best thing Ive done and I’d highly recommend you talk to Searchlight if you want your business to succeed online.


Artrageous Parties & Events started off as a small part time business in 2004. After advertising in Yellow Pages print and online for 5 years and noticing a gradual and ongoing decline in bookings over this time period they decided to move their advertising spend from Yellow Pages and invest in a website upgrade complete with Google advertising.

The Process

Keyword research was undertaken by Searchlight Online Marketing to determine the most relevant and highly searched for keywords and key phrases on Google. The website was then “reverse engineered” to incorporate these keywords throughout the website.

Target market was identified as event organisers and mothers looking for entertainment for their child’s birthday.

Key benefits of using Artrageous Parties & Events were then established – the children have a ball getting their faces painted and participating in various art and craft activities, the adults have the option to enjoy their own party and leave the kids to be entertained by Artrageous or get involved with the children in the creation process.

Website copy was then written to speak to their target market in a tone that conveys what the day will be all about – fun for the kids under full supervision from Artrageous.

Google Adwords Campaign was then created with compelling ads that conveyed the benefits of using Artrageous. Highly relevant keywords such as “kids party entertainers” were used to trigger the ads to appear on the 1st page of Google.

The Result

Artrageous was given 10/10 relevancy scores (quality scores) from Google across a large range of highly relevant keywords. This resulted in Artrageous appearing predominantly in the top 3 results when a Google search was performed with a significantly lower cost per click than advertisers who were and still are appearing below them in search results
Compelling ads led to a high click through rate, a compelling website that speaks to their target market led to a high enquiry and conversion to sale rate.

Bottom Line Result – Artrageous now gets on average:

  • 60 highly qualified enquires per month from Google
  • Converts 17 of these enquiries into new business, many becoming ongoing customers

A Word From The Owner – Kerry

“I highly recommend you have a chat with John if you want to deal with someone who’s going to give you honest and easy to understand advice on what needs to be done to get the best results from online advertising and marketing.

What I really liked about Searchlight Onlines SEO solutions were the guarantees that were offered to get at least 60% of our keywords ranking on the 1st page of Google. Along with the guarantees, the fact that we were never under contract along with a very affordable advertising price made it a hard proposition to say no to. Realistic time frames for 1st page rankings were given and after only 2 months 6 of our 10 keywords were ranking on the 1st page of Google and the enquiries and sales soon followed.

Getting keywords that are important to your business on the 1st page of Google is the best thing Ive done and I’d highly recommend you talk to Searchlight if you want your business to succeed online.”

artrageous.com.au

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